“As seen the world over, the total data usage is exploding and is doubling each year to grow to nearly 3.6 hexabytes by 2014. With the launch of 4G, India will move from being a follower in technology to matching the world in this domain. Leading from the front, Airtel is now the only operator that gives citizens of the Information Technology capital of Bengaluru, access to entire spectrum of broadband services including 2G, 3G and now 4G thereby giving the customers never seen before data experience”. Besides offering rich content, Airtel 4G will allow superfast access to High Definition (HD) video streaming, multiple chatting, instant uploading of photos and much more”, said Sanjay Kapoor, CEO, India & South Asia, Bharti Airtel.    

As part of an exciting introductory offer by Airtel, customers subscribing to 4G services will now be given a cashback for the CPE / dongle thus bringing device cost to customers zero and paving way for mass adoption of 4G services. Airtel 4G is now also available in an all new 30GB pack priced at Rs. 2999.

Customers on Airtel 4G can already choose from a catalogue of over 35 high quality Bollywood movie titles and leverage the power of 4G to enjoy an unmatched video streaming experience. While 10 movie titles will be available free of cost for customers during the first month, movie buffs can pay a monthly subscription of INR 149 and watch unlimited movies. Airtel will be further adding to this list of movies in the catalogue in weeks to come.

Bharti Airtel had paid Rs 3,314.36 crore for getting fourth generation spectrum in four circles Maharashtra, Karnataka, Punjab and Kolkata in a government auction held in 2010.