Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa, has launched an innovative 24x7 ‘Emergency Alert Service’ for customers.

During an emergency, Airtel mobile customers can now send an alert with their geographic location to their closest 10 loved ones simultaneously with just a call, facilitating an access to easy and quick help. Subscribers can even send a ‘SAFE’ SMS indication to a pre-defined group of 10 family members and friends and keep them informed of their well-being especially when out alone and during any natural calamity or disaster with just one click.

The innovative emergency alert, the first by an operator in the country, will also find easy adoption by various customer segments including, teenagers, working women, retired population, migrant workers to name a few. It is also a great way to stay connected with friends and families during natural calamities such as tsunami, earthquake, cyclone or disasters like fire & accidents. In addition to providing assurance of safety of the sender, it can also be used to seek help round the clock.

All the customers have to do is to  activate service by dialing 55100 and follow menu options. The customer l be charged Rs 30 for 30 days. Next step is to identify one’s closest 10 loved ones by adding their number by messaging START <MobileNumber1>, <MobileNumber2>, <MobileNumber3> up to 10 numbers and Inform them of your safety. SMS SAFE to 55100 to reassure loved ones that you are safe.

When in an emergency and unable to talk, give a call to 55100. Your family will receive voice and SMS alerts with your location details.