Tata Elxsi, India’s leading design company and Brash Brands, UAE’s leading brand consultancy, have entered into a major strategic partnership to deliver full service brand consultancy and integrated design services in India and other key international markets including GCC and Asia.

Through this exclusive partnership, Tata Elxsi will build Brash Brands’ business in India and Brash Brands will represent Tata Elxsi’s portfolio of design services throughout its international offices such as Dubai, Abu Dhabi, Saudi Arabia, Qatar and Singapore. The relationship’s first combined service will be to set up joint operations in Bangalore to address brand development and consultancy services in India, and target product design, signage and way finding markets in the GCC and Asia.

John Brash, Founder & CEO of Brash Brands said, “Through this strategic partnership we are both committed to offering a set of high quality, focused services that will change the nature of brand consultancy in India and our international markets.”

Madhukar Dev, Managing Director & CEO of Tata Elxsi said, “Brash Brands offers a best in breed service that fully complements our own.  This partnership enables us to provide our customers a unique set of full-service offerings initially targeted at India, Dubai, Abu Dhabi, Saudi Arabia, Qatar and Singapore.”