Greater 3G adoption and a surged increase in rich media, made-for-mobile content is all set to drive the mobile entertainment revenues to the tune of $47.5 billion by 2010 says a new report from Jupiter Research.

According to the report, China and Far East region currently provides the largest market for Mobile Entertainment services with combined contributions from both these regions accounting for 41% of global revenues.

The report however cautions that the growth of the services maybe retarded if there is no improvement in the areas like user interface, network coverage and the excessive cost of data services. The report further states that in some mobile areas – such as gambling, adult content and some social networking services – national and international legislation could either adversely impact on growth, or in some cases prevent any service deployment.  

Report author Dr Windsor Holden said, “Traditionally, services such as ringtones and wallpapers accounted for the bulk of mobile entertainment services. However, usage patterns are changing rapidly with the increasing availability of more sophisticated and attractive content such as streamed and broadcast video, social networking services and multiplayer games, which have been designed specifically for the mobile environment”.