The recently arrived Virgin Mobile, in alliance with Tata Teleservices is using the online platform to attract youngsters in the country.

Richard Branson owned company has launched a website for Indian customers, www.VirginMobile.in. This site will offer regular information like tariffs, different models of mobile phones on offer, and other features such as ringtones, wallpapers and game downloads exclusive to Virgin mobile handsets. It has plans to make it more interactive afterwards.

Prasad Narasimhan, chief marketing officer, Virgin Mobile, India said “Once the site gets traction, we will introduce engagement in it and make it more interactive. We will launch Zones on the site which will let users generate content on their own”.

Apart from the website the company has also come up with an online campaign which includes both display and search marketing. Other Initiatives of Virgin Mobile include the launch of two TV commercials which feature URL of the Virgin site. Plans are also on to air two more TVCs in April.