  Sony Pictures Television is seeking to launch the first movie network on mobile phones in the US. The company has signed a deal with AT&T and MediaFLO USA to launch the linear channel as one of two exclusive channels coming to the newly announced AT&T Mobile TV with FLO service in May.
The channel will be PIX stocked with titles like “Ghostbusters”, “Philadelphia” and “Stand by Me”
Sony planned to attract viewers with diverse content offerings as mobile is mostly seen as a marketing platform for the theatricals in the US. Eric Berger, VP mobile entertainment at Sony Pictures Television said “What you see a lot on the carrier decks is promotional content that people can snack a little on. There''s nothing currently there as deeply entertaining as these movies.” |