Fertiliser major IFFCO’s subsidiary IFFCO Kisan Sanchar Ltd (IKSL), and mobile operator Airtel tied-up to offer mobile marketing services including services like sale of premium brand handsets at concessional rates, SIM cards with voice messages on agro-development in vernacular media.

According to State Manager IKSL, A Jinnah, the services are available in the districts of Villupuram, Erode, Cuddalore and Salem and soon other districts in Tamil Nadu will also be covered by September.

"It is a nation wide venture by IFFCO and Airtel by creating an exclusive service platform meant for farming community. Already people in 14 states enjoy the services," said Jinnah.

The tie-up claims to have 1000 Primary Agriculture Cooperative Banks (PACB) in the first phase which will be extended to upto 2000 PACBs.