With the Indian Premier League (IPL) fevers taking its toll on cricket enthusiast world over, the telecom operators are not far behind at cashing in on the moment. Tata Indicom, the fastest growing telecom service provider, announced the launch of a range of value added services - Know your IPL, IPL Scores, IPL Anthem, IPL Subscription fever, IPL Dhamaka on SMS and IPL Play and Win for Tata subscribers.

These services are said to provide cricket fans with information, and match updates for the IPL. Along with that, customers can also participate in various contests and win themselves prizes.

The service can be accessed by all Tata Indicom customers (both mobile and landline) via sms or by dialing 12900 services.

Speaking on the occasion, Mr. Vineet Bhatia, Circle Operating Officer, Delhi & NCR, Tata Teleservices Limited said, “The BCCI launched the Indian Premier League (IPL) on the lines of football’s English Premier League and the National Basketball League (NBA) of the US. And since then the growing craze for IPL is not unknown to any of us. Adding to the same fervor, Tata Indicom has launched a host of interesting value added services providing information about IPL to update the customers. It is an easily accessible reservoir of information related to IPL that is available at all times. The subscribers also stand a chance to win exciting prizes, including official IPL merchandise, by participating in IPL Dhamaka and IPL Play and Win.”