Pizza Hut has started its first mobile campaign powered by Mobile2win, which will use various elements of the mobile marketing ecosystem, including SMS, SMS contextual advertising, WAP advertising and a customized WAP site.

This campaign enables consumers a chance to win gift vouchers, access WAP site to avail lots of benefits and privileges and to find the nearest Pizza Hut outlet in their locality, the company said.

Rajiv Hiranandani, Co-founder and Global Revenue Head, mobile2win, said “We are extremely excited with this rollout on our platform. Pizza Hut’s target audience is the very audience our mobile platform reaches out to across SMS and WAP.”

Commenting upon the initiative, Anup Jain, Marketing Director, Pizza Hut, said “In this mobile-friendly world, our diners can enjoy various privileges from winning gift vouchers to being able to locate the closest Pizza Hut outlet in their vicinity to joining our VIP Club through their mobile phones.”