MyScreen Mobile, in order to boost its BRIC (Brazil, Russia, India and China) marketing initiative has opened office in Mumbai. The company specializes in providing targeted mobile advertising solutions.

Speaking on the initiative, Chris Meissner, Executive Vice President, MyScreen Mobile said “India is a huge opportunity for MyScreen. It is expected to become the world’s largest mobile market, overtaking both China and the United States, with mobile connections expected to reach 600 million by 2011 i.e. 45% increase in 2 years.”

He further called this move as an initial step to gain success in Indian Telecom market.