Microsoft in order to enable advertisers to target mobile users has given permission to deliver banner ads in mobile edition of Live Messenger and Live Hotmail. Currently the ads on mobile will cater to markets like France, Spain, UK and USA.

Microsoft with the inclusion of this feature joins the list of other dominant players including Google, Third Screen, Yahoo and AdMob.

The company is also working to put this feature on their Live Search Mobile, which will widen advertisers’ reach as the Windows Live for mobile is available in around 49 markets.