Nokia, in order to offer advertisers a simplified way to enhance their brand’s presence among consumers, has launched Nokia Advertising Alliance which will undertake latest mobile marketing technologies like location-based targeting and image recognition for effective ad campaigns.

This Advertising Alliance include members like i-movo, Mobile Acuity, Mobiqa and uLocate which will allow brands to conceptualize, execute and measure campaigns on mobile through a single Nokia interface, claims the company.

Speaking further about the initiative, Mike Baker, VP and Head of Nokia Interactive Advertising said “Brands have the opportunity to deliver immersive, highly engaging experiences to consumers The Alliance gives brands access to a range of novel mobile ad experiences from one trusted vendor.”