 China Mobile has started pushing its marketing strategy to promote public beta of its 3G services.
Its advertisements to encourage and attract users to sign up for the trial service have started appearing in media publications. The rates for the services are set at 50 Yuan minimum per month and a charge 0.40 Yuan per minute will be applicable within the user’s home city for data usage. The company will not charge any amount for the calls received by the users whereas 0.60 yuan will be charged to make video calls.
China Mobile will use China’s homegrown 3G technology called TD-SCDMA. The official date for the launch of the service is still not announced. |