Not to be left behind with its fierce competitor Dish TV, Tata Sky announced a tie-up with BharatMatrimony to offer ''ActveTM Matrimony', an interactive matrimonial services for Tata Sky subscribers.

Speaking at the launch Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd. said, "Interactive services are our key differentiators, and it is our constant endeavour to offer something unique for every member of the family. After launching educational based services, match highlights on-demand, 24x7 darshan of temples, cooking recipes on-demand, we bring another first to the market – matrimony listings on TV. We are delighted to partner with bharatmatrimony.com, the leading matrimonial portal, in this endeavour. We believe that ActveTM Matrimony will help us further grow our 2.3 million connection base."