NDTV launched NDTV Active, a channel focused towards mobile subscribers. The channel aims to leverage in its existing assets in the form of news content and other information and provide user-customised services to the mobile subscribers.

The channels will provide users personalized sports, business and entertainment news, real-time video updates, photo galleries, personalized alerts, cricket scores, interactive services like polls, comments, sharing with friends and content downloads. The company claims that the new channels will provide a better personalized, interactive and customizable multimedia mobile experience as compared to those on offer at present in the market.

Sanjay Trehan, CEO NDTV Convergence said, “The NDTV Active mobile channel will give users a great new way to interact with the NDTV brand and stay in touch with the latest news, information and favorite shows anytime and anywhere. We worked on this concept with a defined need for a '''full service mobile channel' with user personalisation, real-time updates, interactivity and an integrated brand experience to our users by extending our relationship with the consumer from our TV and online properties to mobile. This will be enhanced with a lot more interactivity and services over the next couple of months.”

The channel is live on air now after internal testing carried out for a month. The technology partner for NDTV Active is July Systems.