ROK Entertainment Group, a mobile entertainment company, has formed an alliance with YuuZoo Corporation, the global media group to commercialize ROK’s mobile push email solution, a free e-mailing service compatible with all WAP-enabled handsets.

Commenting on the collaboration, Laurence Alexander, CEO of ROK stated, “From launch to 100,000 customers in six weeks shows the power of mobile email and, with push notifications, users get all the benefits of high-end handset mobile email services on any WAP-enabled device. We believe YuuROK is the mass-market mobile email solution.”

ROK claims that out of its customer base of 100,000 with YuuZoo, China and Asia account for half of the subscribers while the other half is contributed by India and US.