 Big TV, the DTH arm of Reliance Communications has bagged a four-year $31.16 million contract for IPL’s DTH rights. Big TV reportedly outbid its only other rival in the bid, Bharti’s TeleMedia which bid a amount of $ 30.28 million.
"We at Big TV are excited at being chosen the DTH partner of the DLF IPL.As an official partner of this premier event, Big TV will play its role in the enhancement of the League and in the process add to its own business and public profile," said Rajesh Sawhney, president of Reliance Entertainment. |