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Mobile Advertising firm Amobee receives funding from Motorola, Cisco
TT Bureau |  |  11 Aug 2008

Amobee Media Systems, an Israel-based developer of ad-serving solutions for mobile operators, has raked an unrevealed amount of funding from Motorola and Cisco.  The other companies participating in the round include Telefonica, Vodafone, Accel Partners, Globespan Capital Partners and Seqauoia Capital.

 

Headquartered in Redwood City California, Amobee Media Systems operates under a business model wherein it gains its revenues in tie-up with telecommunication companies through advertising, with its unique ability to allow mobile carriers feed advertising into any form of mobile content.

 

As of now, Amobee has clinched deals with 11 carriers in nine countries across the world with 20 more in the pipe line.

 

While Zohar Levkovitz, the CEO of Amobee refused to comment on the potential collaborations in the US, but he clarified the air stating that the partnerships are sought for creating synergies with investors and not to garner funds.

 

The company has raised two previous rounds of funds. The first, at $5 million, was in 2005 and the second, an undisclosed sum, came in 2007.

    
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11 Aug 2008(IST)  
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