India is known for its success story pertaining to cellular subscriber growth. And now India is all set to be known for mobile advertising as well.

A new report by US-based mobile social community limbo and GFK Technology reveals that India is way ahead of US and UK markets in terms of penetration of mobile advertising. As per the report, 85 percent of mobile subscribers in India receive mobile advertising as compared to 51 percent in UK and 35 percent in US.  

In their latest Mobile Advertising Report, Limbo (mobile social communities in the US) and GFK Technology (market search agency) has revealed that India has led the way for mobile advertising.

 Based on second quarter of the current year this Report indicates that 85 percent of mobile users in India are receiving mobile advertisements compared to 51 percent in UK and 35 percent in US.

According to report, 74 percent mobile users in India, 48 percent in the UK and 22 percent in the US received advertisement in text format which is the most common advertising format. Radio also plays an important role in this advertising medium. About 40 percent mobile users in India recalled receiving advertisements on their mobile phones through radio. In UK this percentage was 9 and in US only 3.

The report also shows that younger males typically view mobile Internet advertising the most. According to the report the brands that benefited through this advertising medium were mainly mobile carriers, handset manufacturers, media brands and digital entertainment companies.

"These findings indicate the degree to which the mobile phone is used as a marketing channel, says Colin Strong, head of Mobile Communications Research at GFK Technology.

Jonathon Linner, CEO of Limbo said, "With mobile phone usage growing, it''s logical for more companies to seek mobile marketing as a tool to reach their segmented targets in this direct and highly interactive medium."