ROK Entertainment Group’s subsidiary unit- Geniem, a mobile services development company has forged a mobile content delivery agreement with producer and distributor of Arabic music and films, Rotana.

As a part of the agreement, Geniem will set up customized on-device portals (ODP’s) for Rotana’s mobile partners throughout Middle East, allowing users gain access to a wide range of content via their handsets.

While speaking on the occasion, Laurence Alexander, Group CEO of ROK, said, “This agreement represents a major milestone in our global deployment of mobile entertainment and we are delighted to be providing Rotana our ODP technologies to offer the very best content for mobiles throughout the entire Middle East region”.