Alcatel-Lucent announced its support for the world’s first commercial trial of the Open Mobile Alliance (OMA)’s new BCAST Smartcard Profile, an emerging standard for Mobile TV content protection.

The trial, which began in early August, is being led by Alcatel-Lucent for MobileOne, a mobile telecommunications service provider in Singapore, and MediaCorp, one of the country’s major media companies.

“We are pleased to be able to partner with Singapore’s leading mobile communications industry players in bringing more advanced mobile TV options to Singaporeans. Asian subscribers are ready for a mobile TV offering that delivers a large variety of choices, a high level of personalization, maximum interactivity and great quality of service,” said Oliver Foo, managing director, Singapore and Brunei, Alcatel-Lucent.

Based on Alcatel-Lucent’s mobile interactive TV turnkey solution, the trial also includes mobile devices from Samsung and Smartcard Profile-compliant SIM cards from Gemalto. The solution supports most of the DVB-H handsets on the market, including those supporting digital right management profile or Smartcard profile, said Alcatel Lucent.