ADAG owned  BigAdda announced the launch of MobileAdda, a mobile version of its social networking site.

The site offers users to invite friends using the phonebook of the handset. Further a server helps to keep a back up of the contact details, which come handy in case of mobile theft or misplace.

The download manual automatically detects the type of handset and accordingly provides a suitable version.

Shivanandan Pare, Chief Operating Officer, BigAdda said, The number of mobile users today far exceeds the penetration and usage of PCs in India. The imperative was to create a mobile application to give the controls of social networking, anytime – anywhere, literally. Currently BigAdda.com is reaching out to the 40 million internet user base in India and with us going on to the mobile platform we will be able to reach to additional 50 million mobile internet users and this will enhance our reach to the masses.”