NDS announced today that DTH based service provider, Tata Sky has implemented its system for Electronic Programme Guide (EPG) in Hindi. The tie-up claims the Hindi EPG guide is of first of its kind in India.

Mr. Vikram Kaushik, Managing Director and CEO of Tata Sky Ltd. said, “We are the first company in India to introduce this advanced technology that will give subscribers the flexibility to choose the language in which they want to view their daily TV programme listings at the press of a button. The new EPG reinforces our commitment in building a state-of-the-art DTH operation in India, and we are confident that it will attract viewers from all over India to the Tata Sky.