Idea Cellular Ltd launched a special recharge offer for its prepaid subscribers in Kerala on the occasion of Onam. In addition to lifelong validity, all existing and new prepaid customers recharging for Rs 296 will get Rs 100 free as talk time. They can also make local Idea to Idea calls worth Rs 250 for free for one month. Local calls will be charged Re 1.

Commenting on the offer, Mr B. Ramakrishna, COO, Kerala, Idea Cellular Ltd, said, “This is a limited period offer that has been specially launched for this festive season.”