US-based mobile search service provider Mobile Content Networks (MCN) is primed to undertake global launch of its content merchandising program, allwords(sm), following its success in Japan, where it was rolled out in 2007.

“In Japan we''ve proven that MCN-powered Search Merchandising solutions provide the fastest, most profitable connections between mobile users and digital content and commerce items they can consume via their phones and now we are taking the allwords(sm) value proposition global,” said MCN CEO Marc Bookman.

Its initial distribution partners comprise of Thailand's AIS, DTAC, and TrueMove, Avea of Turkey, Scandinavia's Tele2, and myGamma.com, BuzzCity's fast growing mobile social network. In US, allwords will be launched as part of a commercial trial it is conducting with a leading mobile operator.