EnvIO networks today announced that its envIOWorks platform for delivery of social marketing applications over mobile and social networks is now commercially available, and is being implemented by Bharti Airtel.

The envIOWorks platform, which powers Hello Tunes Manager(TM) for Bharti Airtel, builds a social marketplace around Airtel’s Hello Tunes ringback tone service, enabling its users to instantly find out what Hello Tune they just heard or review a history of recent tunes, and send ratings, comments and requests to their friends, said the company.

“EnvIO’s Hello Tunes Manager(TM) fits in with the vision of recognizing and leveraging the power of innovative mobile content as the right catalyst for social marketing. We''re seeing this increase both service usage and content consumption,” said Sanjay Gupta, Chief Marketing Officer- Mobile Services, Bharti Airtel.

“We believe our success at Airtel is an excellent validation of our vision. Mobile content is inherently social, and mobile users want a social experience around this content.  Our platform delivers this – and unleashes the power of social marketing to accelerate discovery and consumption of all types of mobile content,” said Prakash Iyer, Founder and CEO of envIO networks.

EnvIO and Airtel launched the Hello Tunes Manager in the second quarter of 2008 and have since shown many takers.