The global body for GSM based mobile communication, GSMA and Mofilm announced the first ever global mobile film festival to be held during the Mobile World Congress in 2009.

“We have found there is avid interest and appeal in the idea of showcasing short films on the mobile screen, not just in terms of the ability to reach audiences in a very personal and direct way, but also in the potential scale and the viral nature of the medium,” said Michael O’Hara, Chief Marketing Officer of the GSMA.

The GSMA and Mofilm are seeking films up to five minutes in length, made both using traditional film making techniques by established and upcoming film directors, as well as films made using mobile devices themselves. The last date of entry is November 28, 2008.