ROK Entertainment Group Inc., a provider of mobile entertainment today announced the global launch of GeeSpark, heralded by the company as the world’s maiden mobile viral messaging service.

“To be launching the world’s first mobile viral messaging service is tremendously exciting and is another major milestone in the development and deployment of our suite of revenue-generating,” said Laurence Alexander, Group CEO of ROK.

Developed by ROK’s Finland-based mobile services development company- Genlam, the new service will allow users to chat, share messages, images and YouTube videos on their mobile handsets and forward to their friends and groups, said the company.

At present, GeeSpark operates on invitation-only Beta mode and plans to generate revenues through advertising.