One97 and Prabhat Khabar announced a tie-up to offer daily alert services related to news and entertainment focused on Bihar and Jharkhand for mobile subscribers.

As part of the partnership, One 97 will provide Prabhar Khabar which traditionally is a print media house, a platform to reach its readers in an interactive mode, said the alliance. Subscribers will be required to send an SMS to 53030 to avail the services.

Vijay Shekhar Sharma, Managing Director, One97 Communication said “We are very pleased to have Prabhat Khabar as our strategic partner. The services on board will provide immense opportunity for the newspaper to connect to its readers more personally.  The services are highly flexible and offer a wide choice for consumers to choose from.”

R.K. Dutta, GM, Prabhat Khabar said, “Prabhat Khabar along with One97 has created a value proposition for consumers who would like to stay abreast of the happenings around them on a personal medium like mobile. We are happy to associate with One97 Communication as our partner and believe the services like this would bring our newspaper closer to the customers.”