Bharti Telesoft, a provider of Value Added Services (VAS) and Business Support Systems (BSB) to telecom operators, has inked an agreement with South African telecom major MTN Group, to deploy Multimedia Messaging Center (MMSC), Short Message Service Center (SMSC) and Wireless Application Protocol (WAP) Gateway solutions to all 21 operations of MTN cross-wide.

According to the deal, the transaction will find Bharti Telesoft provide MTN with SMSC, including its SMS Router and mGateway solutions, as well as MMSC and WAP Gateway solutions. Bharti has gained compency on this front post acquisition of Jatayu Software.

While commenting on the deal, Sai Prabhu, VP Key Accounts, Africa, Bharti Telesoft said, “MTN is a prestigious client for Bharti Telesoft and we are thrilled to be strengthening our relationship with the group via this major win. We are looking forward to enabling enhanced interactivity among all segments of MTN’s broad subscriber base, including both novice and advanced users of messaging value added services.

Furthermore,  MTN Group Chief Operating Officer Mr. Sifiso Dabengwa added, “Bharti Telesoft’s value added solutions are already running successfully in various MTN Operations and we believe this suite of messaging solutions will stimulate increased usage and encourage greater interactivity among new and existing subscribers as well as enhancing the overall service experience.”