Mobile Content Networks (MCN), a provider of mobile search management, merchandising, and PPC revenue solutions, has tied up with Turkish mobile operator Avea to unleash a new multi-category search services.

The new search engine provides real-time results from leading local content providers in high-value mobile content channels, including music, video, wallpapers, and games as well as Web search, said the company.

Besides, it also comprises of MCN''s innovative allwords(sm) PPC Content Promotion programs, devised to address the needs of mobile operators, content providers and end users, and to serve as a good source of revenue generation for the operators.

While commenting on the tie up, Mr.Ilker Kocak, Chief Marketing Officer of Avea said, “Avea carefully evaluated a number of search solutions for our WAP Portal and we've selected the MCN MobileSearch.net platform because it provides great, real-time results from local content sources, easy expansion of new categories and content sources, and the widest range of revenue sources for Avea.”

Furthering the comment, MCN CEO Marc Bookman said, “Avea's selection of MCN underlines the flexibility of our platform, our ability to rapidly address diverse market requirements, and our focus, with allwords(sm), on creating new revenue opportunities for operators while helping content providers increase click-throughs, conversions and ROI.”