One97 and Essel Group’s, Zee News announced a tie-up providing news and information content to the mobile subscribers.

Banked on the content delivery platform developed by One97, the tie-up will offer services through the SMS and voice channels currently while plans are afoot to include video news streaming and citizen journalism services as well.

“Offering Zee News content on mobile is our commitment of delivering news to the fingertips of global users across multiple platforms. Our association with One 97 will help the mobile users across India to access the in-depth, credible and up-to-the minute news coverage that Zee News offers. We are happy to partner with One 97 and are confident that this partnership will help us reach our audiences anywhere, anytime,” said Barun Das, CEO, Zee News Limited.

Vijay Shekhar Sharma, Managing Director, One97 Communication said “We are excited to partner with Zee News Ltd. Our service offering has endless potential and will further strengthen Zee News connect with viewers more personally. It is extremely flexible and has been tried and tested to deliver services across all modes of services (SMS, Voice, Video, WAP, USSD).”