India’s Bharti Airtel announced that it has bagged the ''Best Mobile Music, TV or Video Service' award at the recently held GSM Asia summit beating players such as Telstra Corporation, Australia, Geodesic Inc, USA, Artificial Life, Inc, Hong Kong and Gracenote, USA.

Airtel says its service was chosen because of its innovativeness, unique content and ease of use.

P.S. Parasuram-Head New Product Development (NPD) & Content, Bharti Airtel said, “It is indeed an honour to receive this award and be recognized as the best amongst our global peers for our Music-On-Demand service. This award reaffirms Airtel’s continued endeavour to set industry benchmarks that drive innovation and service excellence. At Airtel, we believe that music in its various forms, genres strikes a universal chord with mobile users. Today an increasing number of customers are looking at the mobile as their single device for all entertainment needs. Our ability to leverage the power of innovative mobile content will play a key role in opening up the ‘entertainment on mobile’ opportunity for mobile users in India.”