Bharti Enterprises, Bharti Telesoft which specialises in offering VAS solutions and services announced the launch of Zing, a new mobile browsing solution that promises to provide the enhanced experience over full range of java-enabled handsets covering entry level as well as high-end smartphones.

Jatayu, the subsidiary of Bharti Telesoft which is offering this solution claims that Zing enhances page rendering speeds by 100 percent. The firm says that the solution will allow operators to offer advanced level of internet experience on mobile to their respective subscribers and also drive uptake of wireless internet services.

Raj Kesarimall, VP, Jataayu Mobile Device Solutions said, “With Zing we are enabling a full web experience for mobile users across all segments of the subscriber base. We see Zing having a major impact on the way people experience the mobile Internet and expect operators to benefit from increased mobile Internet uptake and use. By 2011, the mobile Internet market will generate revenues of US$80 billion, according to IBM Global Business and currently, operators are only realizing a small proportion of the overall market potential. Zing will enable operators worldwide to increase their share of the mobile Internet market significantly.”