RCom launched vernacular language based news alert services branded as Samachar.

The service provides text news in Bengali, Gujarati, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu. The service is supported by mobile and web applications provider Webdunia.com, a leader in vernacular medium based portals.

Krishna Durbha, Head – Value Added Services, Reliance Communications said, “We have been providing value added services in various Indian languages for over five years. The launch of Samachar, that’s news in nine languages, will help us grow VAS usage and penetration.”