Reliance Communications (RCom) spelled out its three new areas of focus on VAS front namely m-commerce, m-governance and rural applications.

Krishna Durbha, Head of VAS, Business and Marketing Application, RCom said that creating a significant addressable market for m-commerce will be one of the biggest challenges. He said that awareness needs to be generated about the benefits of m-commerce.

He also said that rural applications which provided services and content relevant to the local environment also hold a tremendous potential.