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Mobile-worx ties up with Alabot for ad supported SMS search
TT Correspondent |  New Delhi |  30 Jan 2008

Mobile-worx announced tie-up with applications provider Alabot to offer ad supported SMS search services.  The tie-up claims that the search function works by recognizing search queries in everyday language and then returning search results from a multitude of databases.

 

The tie-up also plans to provide a medium for mobile transactions to enable consumers to make bookings or purchases. Advertisements will be integrated into the search results and the tie-up claims that these ads will be contextually relevant.

 

The search service will be available in English as well as other Indian languages.

 

According to Mobile-worx, the service is free and no premium SMS charge rates will be applied. Subscribers will have to pay normal SMS charges.

    
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30 Jan 2008(IST)  
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