 Mobile-worx announced tie-up with applications provider Alabot to offer ad supported SMS search services. The tie-up claims that the search function works by recognizing search queries in everyday language and then returning search results from a multitude of databases.
The tie-up also plans to provide a medium for mobile transactions to enable consumers to make bookings or purchases. Advertisements will be integrated into the search results and the tie-up claims that these ads will be contextually relevant.
The search service will be available in English as well as other Indian languages.
According to Mobile-worx, the service is free and no premium SMS charge rates will be applied. Subscribers will have to pay normal SMS charges. |