VAS company Netcore has launched free SMS alert services through which mobile subscribers can subscribe to 20 SMS-based channels like News, Sensex, Cricket, Jokes, Horoscope and Bollywood. The company claims daily new subscriber addition of 20,000 with 8 million alerts sent to its 2.5 million subscribers.

The company aims to gain revenues through advertisements on such services. Brands such as Birla Sun Life Insurance, Tata Sky, Nokia, Prudential ICICI and Moneycontrol.com are reported to have used the medium for advertisements.