Reliance Mobile announced that it will show Live matches of the forthcoming ICC World T20 Tournament to mobile subscribers. The announcement was made coinciding with the unveiling ceremony of the trophy.

The matches will be shown live on its R-World VAS platform. Subscribers will also have the option to have match scores and expert commentary on matches as caller-tune.

Sanjay Behl, Group Head, Branding & Marketing, Reliance Communications said, “As the designated Global Partner for all ICC events till 2015, Reliance Mobile is privileged to be associated with this exciting tournament. The association has given us an opportunity to offer our customers special access to ICC World T20 led cricket content through our R-World VAS deck. We are initiating various consumer-friendly  promotions and initiatives  for our customers based on the exciting world of ICC World T20 cricket.”

The company will also launch the ''Cricket Dhanadhan' subscription offer providing score as well as news updates through the SMS channel.