Mobile advertising market in India received a big boost as a survey by KPMG highlights that Indian mobile consumers are willing to have advertisements on their mobile screens to have access to free services.

Indian mobile space is considered to be very price sensitive and the new survey reflects this point as it found that subscribers were ready for the trade-off to have access to VAS like music downloads, instant messaging and video games.

The KPMG survey also found out that pricing influenced the multimedia technology purchases of majority (94 %) of the mobile subscribers. Additionally 97 % said that cost of service too impacted their decision for next purchase of mobile content. A transparent pricing and bandwidth capabilities also influenced the decision process of the mobile subscribers.  

On mobile commerce, users cited security and privacy as primary reasons which held them against using the avenue.