UK-based 2ergo, a global provider of mobile marketing, mCRM and media solutions announced acquiring Indian mobile marketing firm, Activemedia Technologies (AMT) for an undisclosed amount.

2ergo is credited with making famous the Orange Wednesday concept in UK. The same campaign was promoted by Hutch in India as Hutch Tuesday.

Chris Brassington, group MD, 2ergo, said on the acquisition, “The Indian mobile market holds vast potential for us with 10% of users choosing internet-enabled mobile phones in a technology leap that forgoes computers in favour of straight to mobile data.” In India, AMT serves mobile operators, including Airtel, Vodafone, Idea, Reliance and Tata. Blue-chip clients include British Airways, P&G, ABN Amro, ING, Hyundai and Western Union.

Raj Singh, ED of AMT, added, “The combined offering will be very compelling for retailers, mobile network operators, FMCG, entertainment and media companies.” AMT has also appointed Ramesh Krishnan, a veteran of AT&T, Lucent, Avaya and VeriSign, as COO.