Times Group subsidiary, the Times audience Network (TAN) entered into a partnership with Vuclip to offer premium video content to mobile subscribers of India.

Mobile subscribers in India will now be able to view content from Times Now, ET Now, Zoom and gain music content from Music Content. The service will leverage from Vuclip’s proprietary real-time transcoding mobile video platform.

Rishi Khiani, CEO of Times Internet Limited, says "The way the product has been designed is to bring the same sense of urgency to news delivery as we have on-air.  Vuclip allows users across mobile operators and devices to have access in near real-time to the latest news, entertainment and gossip from TAN's premium content partners."

Nikhil Jakatdar, Vuclip’s CEO, comments,“We are thrilled to be working with TAN to power its mobile video content library and make it available to mobile phone users throughout India.  We believe that our mobile video platform and real-time transcoding technology is particularly well-suited to enable millions of users to watch whatever video they want, when they want, no matter where they are. “