Digital marketing solutions company, Ybrant Digital, forayed into mobile advertising space with the launch of its new location-based advertising (LBA) platform for the service providers and advertisers.

The platform aims to enable advertisers and mobile service providers with numerous options for mobile advertising including ability to send advertisements and discount coupons to mobile subscribers relevant to subscriber’s location.

“Location-Based Advertising (LBA) is a new form of advertising using location-tracking technology in mobile networks to target consumers with location-specific advertising on their mobile devices. Along Ybrant’s growth, this is yet another breakthrough. This platform will enable a host of options for Mobile Service Providers and Advertisers; will also empower big & small brands to target the consumers in all segments effectively, using mobile medium and the location of mobile subscribers. With the estimation of mobile marketing in Asia-Pacific region to see an accelerating growth of $7.7 billion (and more than $16 billion globally) by 2011, this partnership is our best opportunity to power Ybrant’s soon-to-come local-search initiative for India.” says Suresh Reddy, Chairman & CEO of Ybrant Digital.

LiveVana and Lepton Software are technological partners of Ybrant for the initiative.

“Mobile Operators are looking at Innovative VAS including rich-content and information services. With this partnership with Ybrant Digital, Lepton Maps is ideally positioned to provide both static and dynamic content to mobile subscribers,” comments Dr. Rajeev Saraf, CEO of Lepton Maps.

“Use of consumer’s location for targeted advertising is missing on Web, TV & other traditional media. Our platform provides advertisers a medium to deliver targeted ads to consumers using their current location, leading to a better ROI in campaigns.” says Mandeep Singh, CEO of LiveVana Innovations.