Geodesic Information Systems Ltd and Idea Cellular join hands to launch “Idea Radio”, a mobile Internet radio service in India.

IDEA Radio is built on Geodesic’s award-winning Mundu Radio technology. This breakthrough technology, designed and optimised for mobile operations, enables Idea’s 20 million subscribers to seamlessly tune into a range of exciting entertainment channels, 24 hours a day, without the need to carry a separate device, or to be within the limited range of FM radio stations.

IDEA subscribers access the service through their GPRS enabled mobile handsets. An activated, Internet enabled GPRS connection is bundled with the IDEA Radio subscription. A one-day free trial is available to allow subscribers to experience this first-of -its-kind offering. One has to just type “IRADIO to 55456 to avail the facility. Several flexible subscription options are available, including Rs 149 per month or Rs 10 per day. 

Commenting on the partnership, Geodesic’s MD, Kiran Kulkarni said “Mobile devices are the preferred mode of entertainment, and the IDEA Radio implementation is representative of Geodesic’s stated strategy to provide innovative, revenue-enhancing mobile solutions to service providers.”