SinglePoint acquired Hyderabad-based mobile advertising player, M2Junction. M2Junction offers a mobile advertising platform based on the SMS channel.

“India is the fastest growing SMS market in the world with an incredible mobile advertising opportunity, We want to be a part of this growth and revolutionise the Indian industry with our offerings,” said Gowri Shanakar, SinglePoint president and chief executive.

SinglePoint will launch its SingleBrand web-based solution in the SMS format and will leverage from the M2Junction platform for this initiative.

“India, where SMS is ubiquitous and a primary driver of value-added services revenues, is one of the top countries leading this growth with more than 525 million mobile users. We see a tremendous potential in India and are launching SingleBrand to monetise this opportunity,” added Shanakar.