Gaming firm, Dream11 Gaming Pvt. Ltd., announced that its Dream11.com portal has entered into content tie-up partnerships with leading portals including Cricketnirvana.com, Zeecric.com, Oneindia.com and Amarujala.com.

The tie-up will offer cricket fans access to statistics, community features, cricket games, high-score leader-boards and other interactive Fantasy Cricket features.  Dream11.com has been chosen to be the preferred Fantasy Cricket Game partner and will, through this understanding, provide ongoing Fantasy Cricket content to these sites. Fantasy cricket is considered to be one of the most popular cricket games.

Dream11 will offer range of cricket-based gaming content such as Fantasy Cricket, celebrity based games, statistics, high-score leader-boards, community features, news, match schedules and exciting prizes to these cricket specific portals and channels.

The tie-up will also offer advertisers a platform to reach out to millions of target audience.

Harsh Jain, CMD, Dream11.com Gaming Pvt. Ltd., said, “We are very happy to be the preferred partner for these leading websites and are eager to provide relevant cricket content to them on an ongoing basis. It is indeed a proud moment for us to be sought after by these industry giants. Interest in Fantasy Cricket is growing on a daily basis and with IPL and other league matches in the anvil, fans are hungry for information.  We are confident that our partnership will deliver great value to the consumers of Cricketnirvana.com, Zeecric.com, Oneindia.com and Amarujala.com. We look forward to signing on many more such associations in the near future”. 

“Growing business in the online arena is vital for us in order to serve our fans. By spearheading a new distribution opportunity, we seek new ways to accelerate the availability of Fantasy Cricket content to a wider audience.  Currently, there are 1 million players in India playing Fantasy Cricket. Fantasy Sports is a $4.48 billion industry in the US and Canada with over 60 million players playing actively worldwide and we expect Fantasy Cricket to grow exponentially in India as well as globally.  Dream11.com is the only Fantasy Cricket website outside USA to be a Fantasy Sports Trade Association (FSTA) member and the recognition has driven us to be in the spotlight for content partnerships”, he added.