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Research highlights that consumers largely unsatisfied with delivery of mobile messaging services
TT Correspondent |  New Delhi |  24 Mar 2010

Communication software and service provider, Telcordia has published a new research which points out that over 82% of consumers have reported that a SMS or MMS message that they sent in the last 12 months did not reach an intended recipient.

The shortcomings are primarily in the routing, interconnecting and delivering mechanisms deployed by the service providers says the research.

 “SMS and MMS represent a large part of mobile data revenues.  The fact that 82 percent of respondents, representing more than 75 countries, reported undelivered mobile messages clearly shows that the problem of misrouted or dropped messages is both global and widespread,” said Joel Fisher, Vice President, Marketing, Interconnection Solutions, Telcordia. “During this time of severe competitive and economic pressures, CSPs simply cannot afford to put that revenue stream in jeopardy.”

“The volume of messaging will continue to rise, and it will be even more critical for CSPs to ensure that the messages are being routed and delivered properly,” said Michele Mackenzie, Principal Analyst, Ovum. “Mobile messaging, which is estimated to account for 63% percent of mobile data revenue in 2010, is a core area for mobile operators, and messaging revenues are set to grow by more than 60% over the next five years.”

Ovum estimates that over 3 trillion mobile messages will be sent worldwide in the year 2010.

 “Getting accurate routing data is the first step to increasing message delivery rates, preventing unnecessary revenue loss, and improving the overall customer experience,” Fisher added. “As data services continue to expand rapidly, CSPs and aggregators need to make sure that they are properly reaching subscribers. This is particularly challenging in countries that have implemented mobile number portability, as content providers and aggregators try to identify how to route to the correct CSP after a mobile number has been ported.”

    
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24 Mar 2010(IST)  
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