Kerala-based Direct Info Solutions has come up with a new unique concept of ‘SMS ID’ with an aim to make it the gateway to all other identities ranging from e-mail, Web and phone.

If a user seeks information be sending an SMS to 56070, the user is fed information such as name of the firm, address, telephone number, mobile number, e-mail ID, Web ID, nature of business activity and contact person.

The firms too are provided information about the user such as contact details.