Penguin India, Asia’s biggest English language publisher announced it’s partnership with developer and distributor of mobile technologies, Mobifusion Inc to deliver books on the mobile phone platform.

The tie-up will concentrate on the Indian customer base, and monitor a global roll-out eventually, expanding to include Penguin’s global brand and a range of global products.

Mike Bryan, CEO and president, Penguin Books India said, “We’re excited to partner with innovators at Mobifusion and engage in interactive communications with the millions of mobile users who are also avid readers.”

Genevieve Shore, Penguin Group''s global digital director affirmed that this ‘partnership’ is a very significant step since Penguin aspires to make literature available in all forms to the widest possible audience.

To begin with, Penguin-Mobifusion will launch three books including “The Joy in Loving: A Guide to Daily Living with Mother Teresa" complied by Jaya Chaliha and Edward Le Joly, "The Path to Tranquillity" by Tibetan spiritual leader the Dalai Lama and "The Book of Prayer" edited by Renuka Narayanan.

The development will enable millions of mobile users who are also avid readers have the ability to engage in interactive communications with this mobile technology.

“Indian mobile subscribers are demanding more branded, personalised and localized content from their providers and Mobifusion is committed to actively supporting the needs of the country's users using our patented technologies,” commented Pavan Madhani, founder CEO of Mobifusion.