 Navigational player, NAVTEQ announced a new product, NAVTEQ: Travel Guide in tie-up with Lonely Planet enabling users to provide recommendations about where to stay, eat or spend time.
“Including Lonely Planet content supports the way in which Indians use navigation systems,” commented Tarun Harnathka, Director of India map and content products for NAVTEQ. “Our proprietary research reveals 88% of Indians use their navigation systems more frequently when informational sources are included on the device. “Providing Lonely Planet for NAVTEQ: Travel Guide supports the functionality they have declared as valuable to them through their usage habits.”
“Location-aware devices enable us to create a new class of intelligent travel guides,” said Chris Boden, Lonely Planet's Global Director of Emerging Platforms. “Lonely Planet for NAVTEQ presents our trusted content in the form of location-based guides that will enable people to explore India in a whole new way.” |